Breaking Into Beauty: Business Tips from Alumni Entrepreneurs

business tips from alumni entrepreneurs

We sat down with some small business owners (who also happen to be French Alumni) to exclusively reveal their experience and business advice!

Luisa Alumni
LUISA FINAU
HOME BUSINESS FOUNDER
INSPIRED BY ISA
3alumni Careers
GENNA HODSON
SKINCARE LINE FOUNDER
THE LEAF SKIN CO.
Alumni Careers
KRYSTAL LANG
HOME BUSINESS FOUNDER
ISKIN ENVY AESTHETICS
2 Alumni Careers
ELOISE TORRISI
HOME BUSINESS FOUNDER
TORRISI BEAUTY
Eloise Blog Post Image

 

 

Eloise Torrisi, Home Business Founder of Torrisi Beauty

"My self-doubt was one of the biggest challenges. I remember lots of teary moments feeling I would never be good enough. The best thing I did was learn to lean into being myself."

WHAT WERE THE FIRST STEPS YOU TOOK TO START YOUR BUSINESS?
GENNA HODSON

I didn’t follow any steps! It was more a cyclone of ideas and scribbled notes. Then I went back and looked at the business modules from The French which give me the base to outline everything.

KRYSTAL LANG

In all honesty, I really didn’t know what I was doing! But I had an idea of my end goal and planned small goals to help me reach that target.

LUISA FINAU

My very first step was coming up with a business name and mission statement. Then I set up my ABN along and then made a list with all the next steps.

ELOISE TORRISI

The first thing I did was consider my expenses to make a budget and then create a business plan. Once I had these things in place, I registered my business and domain name, then set up the necessary insurances.

WHAT IS A CHALLENGE YOU'VE HAD TO OVERCOME?
GENNA HODSON

It can be hard to find the motivation to get things done when you are the only one there to make the decision. But I lean on my support network to cheerlead for me!

KRYSTAL LANG

I like to believe I can do everything myself which is not healthy, so I’ve learnt to outsource so I can spend time focusing on the business

luisa finau

Gaining new clientele and finding my target audience and niche was super hard. So I made flyers and dropped them in mailboxes of my local area as well as partnering with other small business and local community groups.

ELOISE TORRISI

My self-doubt was one of the biggest challenges I had to overcome. I remember lots of teary moments when I felt certain I would never be good enough. The best thing I did was learn to lean into being myself. Once I let go of what I thought I needed to be, I was able to create a business that reflects my personality and which I feel very proud to have created.



"In all honesty, I really didn't know what I was doing!
But I had an idea of my end goal so planned small
goals to help me reach that target."

- Krystal Lang
What did you learn at The French that HAS helped YOU ON your business journey?
GENNA HODSON

I learnt that the individual qualities I possess that make me successful, will make my business successful too.

KRYSTAL LANG

Resilience! There will always be good times and bad times however, your actions will determine the outcome.

LUISA FINAU

The importance of client care. From your consultation, during the treatment and as the client leaves, it’s all an experience.

ELOISE TORRISI

To always act with integrity. You have no one checking in on you, and no one holding you accountable, so you need to be your own manager.

IF YOU COULD ONLY SHARE just one BUSINESS TIP, WHAT WOULD IT BE?
GENNA HODSON

There is no right way to start! Follow your passion.

KRYSTAL LANG

Don’t forget to reach out and ask for help.

LUISA FINAU

Go for it! If you don’t try, you’ll never know.

ELOISE TORRISI

Just keep going! You will figure it all out.

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